Music is always a product of its environment. The incredible success that Icelandic music has enjoyed on the international stage in the last decades is no coincidence. Artists like Björk, Sigur Rós and Of Monsters And Men grew up in Iceland, taking inspiration from their natural surroundings and the dynamic Icelandic social environment where people never rest on their laurels when it comes to putting creativity into action.
The epic and absolutely beautiful soundscapes of Sigur Ros, the otherworldly, quirky and impossibly progressive works of Bjork and the embracing, heartfelt indie-folk of Of Monsters And Men all bear a strong witness to these proclamations. This supportive, uplifting atmosphere, is up for grabs for adventurous musicians the world over, through the Record in Iceland incentive.